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Karina Carnielli Zamprogno Ferreira

Forestry Research, Planning and Sustainability Manager at Sylvamo


Sustainability: synonymous with business survival

If, on the one hand, it is visible that contemporary society is experiencing a growing process of environmental awareness, on the other hand, it is undeniable that there is much to be done in terms of preservation and sustainability. While we experience many positive initiatives, we also evidence many challenges to be faced, as society evolves its awareness of environmental conservation. In this way, it dictates a work model expected from organizations, so that the production chain is aligned with these desires for expansion, modernization and conservation and holds processes and criteria that meet new consumer behaviors by connecting environmental interests to the business.

Society has never been so concerned about the future of the planet as it is today. Much of this awareness has been greatly accelerated by climate change and the scarcity of natural resources. Quickly, the new generations assimilated this and assumed a fundamental role in the construction of an environmentally sustainable mentality. In addition, they sought to experience these concepts in their consumption decisions, in choosing the best companies to work for, in the construction of public policies that regulate and promote the preservation of the environment and all the biodiversity in it.

In this line, the forestry sector was born linked to a very rich environmental purpose of minimizing the practices of predatory extraction of native wood through a renewable forestry production model that defends, conserves and recovers native forests. And it continues to seek to minimize impacts, also, in its production chain, increasingly accepting soil and water conservation practices, selecting genetic materials that are better adapted, more efficient in terms of water and nutrition, and with the potential to supply the growing demand for wood in the different markets.

It is possible to combine new technologies and sustainability in the pulp and paper business, promoting the creation of cleaner and more efficient solutions, minimizing pressure on natural resources and balancing economic development with environmental protection. In this sense, Brazilian forestry plays a fundamental role, acting and encouraging the preservation of water resources, the protection of springs and riparian forests and the maintenance of wild flora and fauna in different biomes.

At Sylvamo, sustainability is a fundamental pillar of the business, as it permeates the entire production chain and promotes the engagement of our professionals, who assume the role of sustainability agents also in their social interactions outside the company. Environmental education actions act as a direct bridge between society and the company, bringing the aspirations of the new consumer generation closer to the company's best practices. All this produces a positive combination that has given excellent results in demystifying eucalyptus production, but also disassociating paper consumption as an environmentally imprudent practice. In fact, it is a much more viable and sustainable option to replace plastic, for example.

Business models that adopt the circular economy in their processes, transforming waste into new resources, will be increasingly valued; as well as renewable energy sources and tracking and certification technologies for the entire production chain bring visibility to the final consumer and highlight the level of environmental responsibility of organizations. The old conception that efficient environmental management contrasts with the profit margin of organizations is outdated.

Today, environmental investments not only add value to the business, but also affect the image of companies and their attractiveness to new investors, making them a great market differentiator. Therefore, Sylvamo 's purpose is to produce the paper that people need in a responsible and sustainable way, committed to the success of the entire ecosystem, from the forests we love to the communities we live in, because we know that the well-being of each one depends on the welfare of all.